Email Tracking

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Email Tracking

toddvainisi
Hi Folks,

The company I work for sends out a couple subscription based emails every
month.  They've asked me to figure out a way that I can tell the sponsors
how many of the emails got opened.  I've read about Microsoft tricks that
use images in the email, but we're on OS X.  Can anybody give me some
pointers so I can get started?

Todd Vainisi

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Re: Email Tracking

Mark Palmer
Hi,

I pop a link to my file 'pixel.htm?id=some_blowfish_encrypted_value'.
Pixel.htm contains the following code.

Var: 'string' = (Decrypt_Blowfish: -Seed='my_seed_value', (Action_Param:
'id'));
Var: 'params_Array'=Array;
Var: 'image_file' = '',
'campaign'='',
'user_id'='';


$params_array = (Var: 'string')->(Split: ',');
$campaign = $params_array->(Get(1));
$user_id = $params_array->(Get(2));

Log: '/logs/email_shots.txt';
(Server_Date: -Extended)'\t'(Server_Time:
-Extended)'\t'(Client_IP)'\t'(Client_Type)'\t'(Response_FilePath)'\t'(Error_
CurrentError)'\t'$campaign'\t'$user_id'\r\n';
/Log;

Var: 'image_file' = (Include_Raw: '/_graphics/trans_pixel.gif');

(File_Serve: $image_file, -File='trans_pixel.gif', -Type='image/gif');


The encrypted id string tagged onto the link contains the users id and the
campaign reference. If you just want a count of open then you can remove
this. In our case we need to know exactly who opened their mail.


on 2/6/05 02:36, todd vainisi at [hidden email] wrote:

> Hi Folks,
>
> The company I work for sends out a couple subscription based emails every
> month.  They've asked me to figure out a way that I can tell the sponsors
> how many of the emails got opened.  I've read about Microsoft tricks that
> use images in the email, but we're on OS X.  Can anybody give me some
> pointers so I can get started?
>
> Todd Vainisi


Regards


Mark Palmer, Pageworks

T: 01902 620500            F: 01902 620440
E: [hidden email]    W: www.pageworks.co.uk



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Re: Email Tracking

Karim Dahdah
In reply to this post by toddvainisi
Hi Todd,

I think that an image is the only way to do that. Most e-mail clients
can display images that are referring to a website. But be aware that
nowadays some people don't want to read the e-mail in HTML anymore, but
in pure ASCII text. They can even turn off the images...

So you have to make a combination of an image (that you place on your
server) and links with user tracking information in it.


<img src="http://www.myserver.com/img.lasso?uid=24F25S3TG234" />

And

<a href="http://www.myserver.com/page.lasso?uid=24F25S3TG234">Follow
this link!</a>



If you need help on creating a mailing software, you could contact Kevin
Goeminne ([hidden email]) as he has written such application
(which I think is now in beta).


Greetz,

Karim Dahdah
-----------------------
-ASP- & Lasso Developer
www.doran.be


todd vainisi wrote:

> Hi Folks,
>
> The company I work for sends out a couple subscription based emails every
> month.  They've asked me to figure out a way that I can tell the sponsors
> how many of the emails got opened.  I've read about Microsoft tricks that
> use images in the email, but we're on OS X.  Can anybody give me some
> pointers so I can get started?
>
> Todd Vainisi
>


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